Forthwrite Literary Festival

Building awareness and profile for a new literary festival

The challenge

Literary festivals are built around brilliant stories, inspiring speakers and engaging audiences — but standing out in a crowded cultural landscape requires clear, targeted communications.

Forthwrite Literary Festival needed support to raise awareness of its programme, build recognition and share its events with a wider audience.

The approach

I provide PR support for Forthwrite Literary Festival, helping to shape the festival’s stories and communicate them to the audiences most likely to engage.

Working with the festival team, I identify opportunities for media coverage, develop press materials and pitch stories to relevant national and regional media to increase visibility and build the festival’s profile.

Support includes:

✓ PR planning and media relations
✓ Developing press stories and announcements
✓ Writing and distributing press releases
✓ Identifying opportunities for media coverage
✓ Supporting the festival’s wider communications activity

The impact

Through targeted PR activity, I help Forthwrite share its programme, celebrate its speakers and showcase the work of the festival to a wider audience.

By looking beyond simply announcing events and focusing on the stories behind them, I help create communications that demonstrate why Forthwrite matters and encourage greater engagement with the festival.

Ongoing partnership

I work with Forthwrite throughout the festival cycle, providing flexible PR support to help build awareness, strengthen its profile and ensure its stories reach beyond its immediate audience.